Brad Keselowski unceremoniously dragged NASCAR into the social media age during a red flag in the 2012 Daytona 500. To the sanctioning body's credit, it has since gone to great lengths in not only embracing the medium, but having its teams and competitors do the same.Over the past year, those...

My sister hates racing. She can play soccer with the best of them, manage an NHL team from her living room, and has a comfortable life of associating with guy friends over worrying about clothes and cocktails.But racing? If she's not making a comparison to watching cereal float around a...

NASCAR has announced that Brent Dewar, who joined NASCAR as chief operating officer in 2014, is being elevated to the position of president of NASCAR effective immediately. He becomes only the fourth person in the sport's history to hold the designation of NASCAR president.Related Stories"Brent has helped lead a cultural...

Sprint announced on Tuesday that it will not extend its sponsorship of the NASCAR Sprint Cup Series beyond 2016. "Significant changes within Sprint and the highly competitive business environment it is in led to a decision not to extend its Cup Series entitlement position following the 2016 season," the company...

Jared C. Tilton/NASCAR via Getty ImagesNASCAR's No. 2 series will have a new partner beginning in 2015 as Comcast's XFINITY brand becomes the entitlement partner for what is currently known as the Nationwide Series.The 10-year agreement officially begins Jan. 1, and will see the series renamed the XFINITY Series. XFINITY...

Related StoriesNASCAR has selected sports, fashion and media promotions giant IMG to assist the sanctioning body in establishing a long-term and sustainable global commercial broadcast media distribution strategy.As NASCAR's international media representative, IMG will be responsible for helping the sport increase its footprint, audience base and revenues outside of North...